October 24, 2012
Saturated Fat: McDonald’s to Revisit ‘Dollar Menu’; Reflections on Same Store Sales and Commercial Real Estate
The Wall Street Journal reports Amid Falling Profit, McDonald’s to Revisit ‘Dollar Menu’ McDonald’s Corp. reported a 3.5% decline in third-quarter earnings as sales slowed more dramatically than expected because of a sluggish economy and a disappointing marketing campaign. "We face softening demand, heightened competition and rising costs in many of our markets," Chief Financial Officer Pete Bensen said.