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Tweet Amway is an American institution, one of the first and most profitable of the multi-level marketing schemes, where what is really being sold is participation in the scheme not so much the products and the focus is on motivation, but not only motivation to sell, motivation to recruit new sales people, and the payoff is a cut of what the new sales people sell as they order through you.  It is not illegal, but MLM exploits the newbies at the bottom who have to buy their stock and are not always able to sell it as explained at the Skeptic’s Dictionary An Amway customer is not just buying a detergent, but is recruited into being a minister of a faith with a complicated bookkeeping scheme.