Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?
August 28, 2013Spread the love
Here is a bit of reality: Currency collapse confounds India Inc Indian companies such as Whirlpool of India Ltd say they can’t plan more than a couple of months out as a fast-falling rupee currency drives up the cost of imports, forcing them to raise prices even as consumer spending crumbles. Companies that import finished goods or raw materials are the worst hit as they scramble to hold onto margins while balancing the need to raise prices without deterring buyers.
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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?